Early January my parents received a beautiful 2012 calendar in the mail from a local real estate agent.  Knowing my interest in real estate marketing, my parents always pass along such pieces to me so I can get a first-hand look at the marketing in their area.  I recognized the agent’s name as soon as I opened the calendar – she has been farming their neighborhood for many years and has successfully sold numerous homes throughout the community.  Since she is so well known in their area, I was especially interested in viewing her initial marketing piece for the 2012 year.

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Remember last week when I posted 10 Reasons to Create a Business Facebook Page?  Well, Facebook has already proven point #9 of why creating a Facebook page is advantageous:  It’s still growing.  With over half a billion users, and growing, Facebook has the power to continue to expand the services provided through the Facebook Pages application.

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Many agents do not realize that if they want to experience the true benefits of marketing their real estate business on Facebook, their presence should be in the form of a Facebook page, not a Facebook profile.

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With the current economy, many real estate agents are being drawn to free services and tools to support their business.  Chances are, you utilize at least one free product yourself…. Maybe you have a free website service, or a free contact management system. Or maybe you have begun utilizing some of the free tools your broker offers.  Or maybe you have entered the social world and have business profiles with Facebook, Twitter, LinkedIn, or Active Rain.

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Technology has expanded everyone’s social network.  An individual’s interests, activities, and, most importantly, friends, are made available online for others to see.  Within just a few minutes you can not only reach out to your client, but also to your client’s entire social circle.

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