very so often I speak with a client who wants to send a marketing email to their entire database. Whether it is a listing update, homeowner tip, or a local announcement, they want to hit “send to all” and be done with their email. While I do understand that hitting send to all is the easiest and quickest way to send an email, I must advise clients that it is not the most effective way to disperse a marketing message (nor is it the legal way )…
This morning I read a great real estate marketing article on Inman.com - Tips to Segment Your Online Audience. In the article, Gahlord Dewald reminds agents that their focus should not be on the latest or greatest technology trend, but rather on how they reach and communicate with their client base.
As promised earlier this week in I’m a Real Estate Agent, so I can’t be Considered a Spammer. Right? , we have compiled our list of 5 Ways to Avoid being Marked as Spam.
Unfortunately, I have had to tell many agents over the years that what they are sending will be or is being considered spam by either the email's recipients or by the recipients’ email providers. As you can imagine, many agents have not been happy with me after I have informed them of this. Being called a “spammer” is not something anyone wants to hear – especially real estate agents.