The question of quality or quantity is a constant debate in real estate – especially when it comes to prospects and leads. There are some that believe quantity is key – the more leads, mo matter what the type, are better. And then there are others that believe the quality of the leads is what is important, not the number of leads.
Applying for a home loan in today's housing market requires potential home buyers to be more financially prepared than ever. Lenders now put applicants through a much tougher approval process - looking through all aspects of the buyer's finances to ensure they can be deemed a trustworthy borrower.
Today the NAR released survey results displaying The Importance of Referrals in the Real Estate Industry. In this study they researched how many agents a buyer contacted before selecting an agent based on how the buyer found the agent.
This morning I read a great real estate marketing article on Inman.com - Tips to Segment Your Online Audience. In the article, Gahlord Dewald reminds agents that their focus should not be on the latest or greatest technology trend, but rather on how they reach and communicate with their client base.
Instructions on how to see which contacts have unsubscribed from e-mailings within InteliTouch.