I recently came across an article on CNNMoney title 7 Questions for Your Next Real Estate Agent, which provides prospective buyers and sellers direct questions they should ask an agent before deciding to work with them.  As the article advises prospects, “Pairing up with the right real estate agent can help you close the deal at the price you want.”  I couldn’t agree more, as finding the right agent is imperative to having a successful transaction.  And, I also agree that all buyers and sellers should come up with a list of questions to ask their prospective agents to ensure they share the same expectations.  And likewise, agents should be receptive to the questions a prospect asks during the 'interview' time.

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very so often I speak with a client who wants to send a marketing email to their entire database.  Whether it is a listing update, homeowner tip, or a local announcement, they want to hit “send to all” and be done with their email.  While I do understand that hitting send to all is the easiest and quickest way to send an email, I must advise clients that it is not the most effective way to disperse a marketing message (nor is it the legal way )… 

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We all know the common real estate terms:  Must See, Won’t Last Long, Gourmet Kitchen, Best House in the Neighborhood, Cozy Retreat, Spacious Floorplan, etc. etc.

All of these are great descriptions and do exactly what a listing agent wants:  Give the prospective buyer a positive feel for the home and entice them to see it in person.  So what’s the problem?  Unfortunately such descriptions have become so overused prospects either glance over them or see through them.

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In Relationship Management: 7 Ways to Keep In Touch With Past Clients, Melissa Tracey asks “In real estate, there’s a fine line in keeping in touch with your past clients and becoming that annoying pest who’s always calling, e-mailing, or mailing. So how do you make sure you aren’t annoying and stay within that helpful professional or friend zone?"

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Tax time is quickly approaching!  And since tax preparation is overwhelming for most, now is the perfect time to share home tax-tips with your client base.

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